Ad ROI Calculator
Take the guesswork out of your advertising campaign.
Projected Monthly Budget
How much do you spend a month on digital ads?
If you don't spend on ads now, just test out a number. Once you've entered all other metrics, come back to the budget to see how it affects profit.
How much are you willing to pay for a click?
Depending on the ad network and audience, B2B marketers can expect cost-per-click to range from $1-$7 or more.
Number of Clicks
Number of Leads
Cost Per Lead
Value Per Lead
Return on Ad Spend
Target Conversion Rate
How often does a visitor convert into a lead on your website? For the average for B2B marketers, it's around 2.6%. B2C campaigns see higher conversions in most cases.
Average Sale Price
On average, how valuable is a single customer?
For many companies this number may vary or increase over time. Test different options, such as a new customer vs. the lifetime value of a customer.
Lead to Customer Rate
What percentage of your leads turn into Customers?
This is critical to monitor. Increasing lead to customer rate can drastically improve the ROI of your ads.
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