Ad ROI Calculator

Take the guesswork out of your advertising campaign.

Projected Monthly Budget

How much do you spend a month on digital ads?
If you don't spend on ads now, just test out a number. Once you've entered all other metrics, come back to the budget to see how it affects profit.




Expected CPC

How much are you willing to pay for a click?
Depending on the ad network and audience, B2B marketers can expect cost-per-click to range from $1-$7 or more.


Number of Clicks


Number of Leads


Cost Per Lead


Value Per Lead


Expected Revenue


Expected Profit


Return on Ad Spend


Target Conversion Rate

How often does a visitor convert into a lead on your website? For the average for B2B marketers, it's around 2.6%. B2C campaigns see higher conversions in most cases.


Average Sale Price

On average, how valuable is a single customer?
For many companies this number may vary or increase over time. Test different options, such as a new customer vs. the lifetime value of a customer.


Lead to Customer Rate

What percentage of your leads turn into Customers?
This is critical to monitor. Increasing lead to customer rate can drastically improve the ROI of your ads.



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